A hypothetical and complete make-believe conversation between Robert McChesney, Ken Auletta, Daniel Solove, and Jonathan Zittrain as it plays out in my well-informed mind.
Opening Remarks:
Robert McChesney | The Political Economy of Media
McChesney begins, “To answer the question, the new media landscape is hilly. Very hilly. Too hilly.” This University of Illinois at Urbana-Champaign Professor and analyst of media is on a mission. He wishes to unravel the political stronghold over media and sever the ties between corporations, corruption, and journalism. In his opening statement, he speaks about the dangers of commercialism and conglomerates. He sees them as catalysts that are crippling all media outlets. This trickles down to
His main point is this: media agencies are about one thing. Not news-gathering and distribution of facts, but MONEY. McChesney believes that when the focus shifts from solid storytelling and diversity of content to monopolistic ideals and distrust, the media industry is doing a disservice not only to its viewers, but to the news industry as a whole. He concludes with, “And don’t get me started on bloggers and citizen journalism right now.”
Ken Auletta | Googled : The End of the World as We Know It
“Speaking of monopolies, here is a short video of how cool an office Google has.” (video plays) “See, Robert? Monopolistic corporations get to have their day too. Perhaps you just are sitting on the wrong side of the glass to see clearly.”
Auletta went on to explain that he is most concerned with privacy and the extensive amount of personal data that Google archives. Because every search is recorded and because Google wishes to continue to capture and file all searches done on its site, there is no telling the hands that this information could get into. There are three billion searches done on Google per day. There are 24 tetabits (or quadrillion bits) of stored data in their archive (Auletta, page 336).There is no way to guarantee the safety and security of that information.
This risk posed by Google is representative of an increasing dilemma with intellectual property protection. Auletta says, “Unlike Robert who thinks that government and politics are ruining the media system as we know it, in this case, I would argue that government needs to keep a watchful eye on the companies gaining more and more power with each entry into a search bar.”
“Those concerns aside, as you can see McChesney, whoops I mean students, Google thrives on new opportunities. Don’t be mad just because no one wants to play with you on the playground and you sit alone at the lunch table. The almighty dollar always prevails. If you can’t beat it, join it. That’s what Google does. But can it continue?”
Daniel Solove | The Future of Reputation : Gossip, Rumor, and Privacy on the Internet
“You can’t just say what you want to say whenever you want to say it about whomever you wish to say it. Okay? You just can’t.” Solove believes the Internet as a platform is just getting carried away. It is a free-for-all out there in this infinite space called the Internet. Faceless and nameless individuals remain anonymous while reputations are tarnished and defamation runs rampant. He poses the question: “Can privacy exist as the internet continues to gain momentum?”
The viral nature of social media is incomprehensible. The Internet is a unique beast unlike any other medium. It is timeless, it is vast, it is forever, it’s immediate, it is global. One message written at Elon University can be viewed instantaneously in China. That same message can be found hundreds of years from now, good or bad. Everyone is a contributor. Everyone has power. Everyone SHOULD be responsible. But Solove’s biggest concern is that many people are not. Who does this reflect worse upon? Those being targeted by thoughtless remarks, or those throwing the punches?
Solove explains that the Internet takes the grunt work out of the paper trail. No paper needed. No tracing needed. The dirt surfaces all by itself. So we need to be cognizant as both contributors and readers. We need to assume responsibly and realize that we are not writing a local ad in a paper for a small and niche audience. Our blogs and our tweets and our commentary are out there for the world to see. So each time we produce content we should ask ourselves, is this something that accurately reflects my character and the character of those discussed? There is a fine line between freedom of speech and libelous ramblings. Ethics are of upmost importance as we move forward.
Jonathan Zittrain | The Future of the Internet and How to Stop It
“Do you know who the Internet’s biggest threat is? Itself. The same exact innovative thought processes that brought about this open and limitless network is the exact thing that will tear it down.”
It’s almost as if the Internet should have reached max capacity 5 years ago and capped the users. While this isn’t a reasonable solution, it is the incredible span of the internet that is responsible for the generativity and dilution of content. As Zittrain explains in The Future of the Internet and How to Stop It, “the generative nature of the internet has laid the groundwork for both success and failure.”
The Internet is literally out of control. It is out of the control of anyone because unlike cable companies who can monitor services or iPods that take a tethered approach and can be harnessed and present limitations, the Internet is a free for all. Sure, Facebook monitors content and YouTube reserves the right to pull down inappropriate videos, but that doesn’t even put a dent into the bigger picture. You can’t reel in something this large. You can’t tether something that started untethered.
In his book, Zittrain argues that “The Internet’s current trajectory is one of lost opportunity. Its salvation lies in the hands of its millions of users.”
Critique of Auletta and McChesney (it’s like apples to oranges):
Ken Auletta has brought to our attention the variables necessary to create and manage a booming business. Business smarts and instincts, a diverse and genius and tireless workforce, luck, hunger, trust, and risk. In terms of new age media, David Eun, Vice President of strategic partnerships at Google said “Traditional media was about bringing the audience to where you decided the content was going to be. It was about control. In this medium, the new media, it is not about bringing the audience to where the content is. It’s about taking the content to where the audiences are. And the audiences are all over the web (Auletta, pg. 257).”
It is this mindset that drives Google’s quest. But with over 20,000 employees, processes are slowed and the question remains: Is Google at the end of its innovation rope? As Auletta points out, YouTube beat Google to the video punch and Facebook beat Google to the social networking punch (Auletta, page 334). They were able to purchase YouTube after the fact, but it doesn’t deter the underlying issue here. Google may be too large and too wealthy for its own good. Google, like the Internet, has grown so quickly and become so large that it may ruin itself. While Brin and Page are out showboating with their cash, there is a company whose values, traditions, and livelihood is in the hands of people other than the founders. Perhaps they need to refine the process, trim the fat, and slow the growth and expansion. Or maybe they believe that ‘if it ain’t broke, don’t fix it’. It has worked this far. But this complacency could be their ruin.
I agree with Auletta remarks, you can’t take away the fact that Google is a phenomenon unlike anything we have ever seen. To that point, can we fault Sergey Brin and Larry Page for basking in the glory of their empire? Wouldn’t you? But to combat that, you also can’t help but to question the longevity of a company that is without true failure. Everything Google touches seems to turn to gold. That won’t last forever. Is Google prepared for the day that they are out-thought, out-innovated, and out-numbered by a new kid on the block? Does that new kid already exist and just waiting to pounce when Google finally has a major misstep. Only time will tell.
Oh, McChesney. Where to begin with you and your rants. If you get to stand on a 500 page disjointed soapbox, I’m getting on a ladder. Let’s start with some truths. It is true that there is a link between the media, public opinion, and how they can impact the economy and democratic processes (to an extent). It is true that journalism is charged with the responsibility of finding truths and presenting facts. It is true that newsrooms are shrinking and old legacy media are packing their boxes while the crowd chants “warm the buses” and shakes their keys. I agree with you that journalism has taken a turn into worthlessville. That I agree with. There is a famine of in-depth analytical investigative reporting. Is it endangered? I’d say so. Is it extinct? Absolutely not.
Here is an example of a charge made my McChesney about the failure of media. He says the media failed in getting answers from the Bush administration regarding the Iraq War. “This episode has been diagnosed in detail and is now considered one of the darkest moments in the entire history of US journalism” (McChesney, page 106).
My rebuttle : Journalism did not fail here, relax. Journalism just didn’t give you what you wanted. Journalism is to be non-partisan, not responsible for bringing down the government. They are to present two arguments and leave the audience to draw their own conclusions. They are to report the whole truth in a balanced way. The media simply pushed the message provided by the government. Why so skeptical? Was this journalism’s darkest moment or was this the Bush administrations darkest moment? I would argue the latter. We can’t blame the media for everything. Simmer down McChesney.
Posted in iMedia, Makemson